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LEGO · Retail
Walk-In Brick Playhouse
A flagship-store window activation kids could walk into: a house built from oversized inflatable bricks with real studs.
- Size
- 18 ft x 18 ft x 14 ft
- Location
- New York, NY
- Year
- 2025
- Build
- retail, modular, walk-in
Every stud is an individually welded dome, 1,240 of them. The house is nine modular bricks that each inflate on their own blower, so the store team could re-stack the layout weekly without calling us. The roof bricks are a separate chamber so the house can run with the roof off for taller displays.
